Brand Identity Design for Small Businesses
the packages
Each option is designed to meet you where you are — and grow with you.
Your brand is more than a logo — it’s how your business is recognized, remembered, and trusted.
I help small businesses create intentional brand identities that feel aligned, look professional, and support real growth — so you’re not blending in or second-guessing how you show up.
Choose the package that fits best for where you are right now.
PACKAGE 01
the brand starter
For businesses ready to establish a clear, confident brand foundation.
THE BREAKDOWN
This package is designed for business owners who are ready to move beyond DIY branding and create a cohesive, professional identity they can grow with.
You’ll walk away with a strategic visual foundation that clearly communicates who you are, what you offer, and how you want to be perceived.
Best for: New businesses or established brands ready for clarity and consistency.
WHAT'S INCLUDED
- Brand strategy & positioning session
- Creative Direction
- Primary Logo
- Secondary Logo
- Submark / Icon
- Curated Color Palette
- Typography System
- Mini Brand Guidelines PDF
- Web + Print-Ready Files
- One Round of Refinements
ONBOARDING
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Brand Clarity Questionnaire
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Pinterest Inspiration Board
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Welcome Packet + Scope Review
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First Payment
Direction + Design
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Creative Direction
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Mood Board + Color Palette
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Initial Logo Concepts
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Refinement + Feedback
Deliverables
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Final Logo Files (web + print)
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Complete Mini Brand Guidelines PDF
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Upload to shared Drive
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Final Payment
Invesment
PACKAGE TOTAL: $3,000
Payment Schedule
-
50% deposit to begin
-
50% due at midpoint, prior to final delivery
01 — Brand Starter
“I need a solid foundation.”
→ Entry-level clarity + visual identity
PACKAGE 02
the brand glow-up
For businesses ready to elevate and refine their brand presence.
THE BREAKDOWN
The Brand Glow-Up builds on a strong foundation and transforms it into a more refined, cohesive, and versatile visual system. This option is ideal if you already have a brand but feel it no longer reflects where your business is headed.
Best for: Businesses that want to look more established, aligned, and confident across every touchpoint.
Includes everything in Brand Starter, plus:
- Expanded visual identity system
- Brand patterns or supporting graphics
- Social or marketing asset templates
- Refined brand direction for consistent use across platforms
- Additional revision round
ONBOARDING
-
Brand Clarity Questionnaire
-
Pinterest Inspiration Board
-
Welcome Packet + Scope Review
-
First Payment
Direction + Design
-
-
Creative Direction
-
Mood Board + Expanded Color Palette
-
Expanded Logo Suite
(primary logo, secondary logo, submarks) -
Submarks / Stamp Marks
-
Brand Patterns or Textures
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Refinement + Feedback
-
Deliverables
-
-
Final Logo Files (web + print)
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One Branded Collateral Item (business card, flyer, label, or similar)
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Comprehensive Brand Guidelines PDF
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Upload to Shared Drive
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Final Payment
-
Invesment
PACKAGE TOTAL: $6,000
Payment Schedule
-
50% deposit to begin
-
50% due at midpoint, prior to final delivery
02 — Brand Glow-Up
“My brand exists, but it needs to feel elevated and cohesive.”
→ Strategy + refined visuals (no website yet)
not sure which package fits best?
Book a clarity call and we’ll figure it out together.
PACKAGE 03
the full alignment
A complete brand and website experience designed to position you for growth
THE BREAKDOWN
This is the most comprehensive option, combining brand strategy, visual identity, and a custom website into one cohesive experience. It’s ideal for business owners ready to elevate their presence and present a fully aligned brand online.
Best for: Businesses ready for a polished, professional online presence that supports growth and credibility.
Includes everything in the Brand Glow-Up, plus:
- Custom website design (4–5 pages)
- Strategic page structure and messaging guidance
- Mobile-optimized layout
- Launch-ready setup
- Final brand + website handoff
ONBOARDING
• Brand Clarity Questionnaire
• Strategy & Goals Alignment Call
• Brand Audit (if applicable)
• Welcome Packet + Project Timeline
• First Payment
Direction + Design
• Creative Direction & Brand Strategy
• Full Logo Suite (Primary, Secondary, Submarks)
• Brand Pattern + Texture System
• Expanded Color Palette
• Typography System
• Website Design (up to 5 core pages)
• Homepage + Page Layout Design
• Refinement & Feedback Rounds
Deliverables
• Final Logo Files (web + print)
• Complete Brand Guidelines PDF
• Website Files + Layouts (ready for development or handoff)
• Two Branded Collateral Pieces
• Upload to Shared Drive
• Final Review + Launch Prep
• Final Payment
Invesment
PACKAGE TOTAL: $8,500
Payment Schedule
-
50% deposit to begin
-
50% due at midpoint, prior to final delivery
03 — Full Brand Alignment
“I want everything done properly — brand + website + strategy.”
→ Full transformation
how it works
A Clear, Confident Brand — Built With Strategy + Soul
Discovery
Every project begins by getting to know you — your business, your goals, your strengths, and where things feel unclear.
In Discovery, we look at what’s working, what’s not, and what your brand truly needs to show up with confidence.
This step gives us direction, intention, and a grounded starting point so your brand is built with purpose.
Creative Direction
This is where your brand’s vibe comes to life.
Using your questionnaire, inspiration, and business goals, I craft a clear Creative Direction: tone, mood, color story, aesthetic, and alignment.
This becomes our roadmap and ensures every design choice feels intentional, cohesive, and you.
Design + Development
Guided by your Creative Direction, I build your full brand identity system — logos, color palette, typography, patterns, and visual language.
This is where your brand gains structure, clarity, and personality.
We refine together to ensure it feels aligned, elevated, and ready to grow with your business.
Brand Expansion
Depending on the package you choose, we extend your brand with strategic collateral, social assets, or website design.
From submarks and textures to custom templates and content tools, I create the pieces you need to show up consistently across every touchpoint.
This phase is all about deepening recognition, elevating credibility, and making your brand truly work for you.
Launch
Finally, I prepare everything for both print and web — organizing files, packaging assets, and building your final Brand Guidelines so you can move forward with confidence.
Then, we create a simple plan for your brand launch or rollout, whether that’s social content, a website update, or a full reveal.
My goal: set you up for long-term clarity and success so your brand continues to grow with you — not against you.