Pete's Meals

Brand Identity • Packaging Design • Content Direction

Pete’s Meals came to Andrea Ann Design looking to elevate their visual identity to match the quality and convenience of their meal offerings. While their food and service were strong, the brand lacked the clarity, consistency, and polish needed to stand out both in-store and in delivery.

Through strategic brand development, we created a cohesive visual identity that brought the brand to life across every touchpoint — from logo design and packaging to business cards, apparel, and styled food photography. The result is a brand that feels recognizable, professional, and aligned with the experience Pete’s Meals provides: fresh, approachable, and trustworthy.

This identity now supports the brand not just visually, but in how it shows up in the world — on takeout bags, team uniforms, storefront windows, and social content — creating a consistent presence customers can immediately recognize.